Seniors First was established in 2006 by founder Darren Moffatt with a vision of becoming one of the leading Reverse Mortgage companies for Australians over 60.
Since then the company has developed a reputation as an award-winning Reverse Mortgage broker for seniors in Australia, and a trusted name among public policy organisations, the aged care industry, senior’s groups, older borrowers and their families.
In 2007, Seniors First, was the first mortgage broker group to introduce a voluntary code of conduct for third-party sales of equity release products such as Reverse Mortgages. Seniors First has been a regular voice in the media standing up for the interests of senior borrowers.
By 2010, Seniors First had grown to be one of the few Reverse Mortgage companies responsible 5% per of loans introduced to banks and lenders in a calendar year. These achievements continue to be recognised with regular invitations to attend policy think tanks, conferences on ageing, and to speak in the media.
In 2014, Seniors First re-launched with a fresh brand identity and subsequently expanded its team to cover the eastern seaboard. And in 2022 the company transformed its digital presence with an exciting new website that delivers a better user experience, and more online resources for Reverse Mortgage borrowers all across Australia.