Senior Financial Representative

Based in Richmond, VA, onsite, this role sits within LPL Financial’s Wealth Advisors Group and centers on delivering tailored investment solutions to mass affluent clients over the phone and via virtual channels. The Senior Financial Representative helps maintain a substantial client book and collaborates within a team to provide comprehensive financial planning that aligns with individual goals.

Responsibilities

• Deliver exceptional client service through inbound calls, processing client transactions, preparing reports and forms, replying to emails, and proactive outreach to keep accounts on track.
• Maintain operational integrity for a book of 120,000+ clients, ensuring compliance and a high-standard client experience through proactive check-ins and outreach.
• Guide the financial planning process by collecting and analyzing client data, proposing and implementing solutions, and reviewing these solutions over time. Discuss core topics such as education, tax, estate, insurance, and investment allocation on a daily basis.
• Provide investment solutions across a diverse range of accounts and strategies, selecting appropriate vehicles and possessing a thorough understanding of account types, products, and markets to address client questions.
• Apply consultative sales techniques to achieve goals in asset investments, wallet share consolidation, and relationship deepening, while articulating the value of LPL’s financial planning and investment options.
• Foster collaboration across departments to ensure a smooth client experience and integrate new partnerships and practices that enhance service delivery.
• Monitor and mitigate risk in line with compliance requirements, conducting regular client and book analyses and performing security checks to prevent fraud.

Requirements

• Bachelor’s degree or equivalent working experience
• Series 7, 63 and 65 or 66
• 2+ years of direct client experience within the financial services industry

Technologies

• Microsoft Office
• Web based applications
• PC lookup applications

Benefits

• 401K matching
• Health benefits
• Employee stock options
• Paid time off
• Volunteer time off

Pay Range

USD 90,000 - 150,000 per year

Job Overview

The Senior Financial Representative within the Wealth Advisors Group serves mass affluent investors through virtual and phone channels. The role involves sustaining a book of 120,000+ clients, assessing both immediate and long-term investment needs, and designing solutions tailored to individual financial goals. Operating in a team-based environment, the position emphasizes career development and delivering best-in-class client experiences.

About the Company

LPL Financial Holdings Inc. is a leading, fast-growing wealth management firm in the United States. It supports a broad network of more than 32,000 financial advisors and the wealth management programs of roughly 1,100 financial institutions, custodying and servicing billions in assets on behalf of millions of Americans. LPL emphasizes advisor independence and provides flexible business models and technology resources to help advisors manage client relationships. For more information, visit www.lpl.com.

Interview Process

Communication with applicants will come from an official lplfinancial.com email address. LPL will not conduct interviews online or in chat rooms and will not request payment or banking information during the process. For questions regarding the application, contact LPL’s Human Resources Solutions Center at (855) 575-6947.