Finance Business Partner, Marketing

The Finance Business Partner for Marketing role at Siemens is a strategic finance position built to align marketing investments with measurable business outcomes. Based onsite in Raleigh, NC, the role commands a salary range of USD 61,547 to 105,509 per year and requires a Bachelor’s degree in Finance or a related field along with at least three years of relevant experience.

Responsibilities

• Serve as the finance partner to the global CMO and North America leadership, delivering insight, financial guidance, and constructive challenge to support sustainable growth and profitability.
• Oversee financial planning, forecasting, budgeting, and performance management for the North America Marketing organization.
• Track marketing performance metrics and collaborate with senior leaders to assess and optimize return on investment across programs and channels.
• Analyze pipeline and demand generation economics, including pipeline generation, MQL/SQL conversion, revenue impact, cost per lead/opportunity, and overall pipeline efficiency.
• Assess channel investments and value optimization, evaluating ROI across paid media, SEO/organic, events, and campaigns.
• Review funnel and growth performance from awareness through retention, identifying conversion trends and opportunities for improvement.
• Evaluate customer economics, including CAC, LTV to CAC ratio, payback period, and marketing-sourced ARR.
• Provide financial input to support go-to-market strategies, including product launches and market expansion efforts.
• Partner with Sales and Marketing leadership to develop and refine marketing opportunity models.
• Identify data trends and deliver actionable insights to inform decision-making.
• Investigate performance trends and anomalies, determine root causes, and recommend next steps.
• Lead FP&A digital initiatives focused on automation, standardization, and AI adoption, such as Product P&L, ARR bridge, and churn prediction.
• Collaborate with Business Intelligence teams to build and enhance automated reporting and dashboards.
• Support the development of real-time insights into marketing and sales performance metrics.

Requirements

• Bachelor’s degree in Finance or a related field; MBA or other advanced degree is a plus.
• At least 3 years of experience in financial analytics, or analytics related to sales or marketing, or consulting/advisory work in a SaaS environment (or equivalent through a finance talent development program).
• Experience building financial models analyzing customers, products, or sales performance.
• Strong experience with digital tools and automation (eg, Power BI, KNIME, Alteryx, Snowflake); familiarity with Anaplan is advantageous.
• Exposure to applying AI to enhance financial analysis, reporting, or operational efficiency.
• Advanced proficiency in Excel, PowerPoint, and Word.
• Familiarity with key sales and marketing metrics such as CAC, MQL/SQL, conversion rates, AOV, TCV, and LTV.
• Experience with CRM systems (e.g., Salesforce) and related analytics tools (e.g., Clari) is a plus.
• Ability to communicate complex financial information clearly to senior leaders.

Technologies

• Power BI, KNIME, Alteryx, Snowflake, Anaplan, Salesforce, Clari, Excel, PowerPoint, Word

Ways of Working

• Ability to manage multiple priorities and meet deadlines while maintaining accuracy and attention to detail.
• Approaches problems with curiosity and a proactive, solution-oriented mindset.

What Makes You a Standout

• A positive, can-do attitude combined with curiosity, leveraging data and technology to uncover creative solutions and drive performance improvements.
• Capacity to balance speed and quality in a dynamic setting, with flexibility during high-priority periods to deliver key deliverables on time.
• Apply SaaS metrics such as pipeline, CAC, LTV, and ARR to guide business and growth strategies.